Target Audience

Most magazines have a target audience. An important part of this is what age they are trying to get. I have decided to make my target audience between the ages of 16-20. This is because I am in this age group and believe that my knowledge of what this age group like and will enjoy will benefit me greatly. Also I have easy access to people of this age due to being at school with people of the same age. Therefore it will be easy and possibly cheaper to do questionnaires an ask about opinions as I will not have to travel in order to speak to someone in the age group.
I believe that this is a good age when people still don't have a full sense of what they listen to and are willing to try new types of music. This means that I will be able too review and try and get people interested in other types of music of which they weren't fully aware of at first. For example if my magazine turns out to be a Pop magazine I can put bits of Indie in there to try broaden there musical knowledge.
I will try and make the magazine unisex however maybe leaning slightly more towards Male. This is because i believe this might happen self-consciously as it is done by me and I will want to ad my own personal important, which is more likely to be male influenced.