Thursday, 1 April 2010

Media institutes

If I want my magazine to become well known and have a chance of making it into the big market then I must find someone who will publish my magazine for me. These need to not only be successful in the magazine industry but also in the genre I am looking at. However I would not want the publishes of NME doing my magazine as NME are my main rivals and the publishes may try and make are magazines different so we are not competitors. However I have a clear plan where my magazine will go, although I don't want it to be the same as NME.
I have decided on a few magazines which are succesful and who have a similar style of music to me however are not really competitors. I looked at Bauer Consumer Media who publish Kerrang and Q, Jann Wenner who publishes Rolling stones and BBC Magazines who publish Top of the Pops magazine, however top of the pops is quite dissimilar to my magazine as it focuses on a different age group and different types of music also the BBC will only have magazines that are related to there shows and my magazine isn't.


I have decided that I would like to be part of the Bauer Consumer Media as I believe that if it had 3 music magazines all similar yet appealing to different social groups it would really take away the competition from NME and leave them out to dry so that I could become the biggest Indie music magazine. 

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